Monday, February 20, 2012

A rose by any other name

Ah, the perils of choosing a product name. JIRA has long confused many people so Atlassian added a FAQ about how to pronounce it - "JEEra". That's still not totally clear though, since 'j' is so different in many languages. I've heard 'ji-ra' with a long 'i', 'here-a' with a Spanish soft 'j', and just recently 'sheer-a', probably a Chinese variant.

Anyone heard any others?


  1. On Russian it is pronounced as 'Dzhi-ra'.

  2. Thanks! Remind me never to use a product name that starts with J.

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